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Digital Marketing Case Study For

Legendary Sound DJ Services

Legendary Sound is a DJ Company based in the Greater Toronto Area and servicing most of south-eastern Ontario. The owner, Rich, started off as a freelance wedding DJ and was looking for help to launch his very own thriving company. Some of his goals were to:

Build a memorable and well designed brand

Create a beautiful modern website

Generate tons of new high quality leads

Establish a strong social media presence

Design stunning brand content

5-Star Customer Reviews

New high-quality leads

Monthly website visits

Hours of time saved

Our Marketing Journey Starts Here

  1. Branding & Logo Design
  2. Website Design
  3. Social Media Marketing
  4. Content Marketing
  5. Facebook and Instagram Ads
  6. Google Ads
  7. Search Engine Optimization

In-Depth Business Consultation

Business Plan Creation

Branding & Logo Design for a DJ Company

Logo Design

Working with the Grapevine team, we assembled a few basic logo concepts until we came across something we liked. Then we took the basic concept and brought life using our favorite design tool; Canva.

Business Card Design

Next, we put together a few different designs for business cards which could be used to generate new leads at each event, especially local conventions and exhibitions.

Website Design for a DJ Company

Now that we had an idea of the brand direction, we could begin building the website. Since Rich was looking for a highly scalable solution, we chose WordPress as the platform to build on. We started small with a single landing page to capture leads and slowly developed a page of each of his main service types.

Once his website was big enough to cover the main details of his business, we began to work on the UX/UI and began mapping visitor journeys to improve the experience of using the website to get a quote. Finally, to complete the next stage of his site, we began to create resources and blog articles that would help people to hire a Wedding DJ. Over time we assembled these blog posts into a PDF Guide which would help us to capture leads on the website.

Social Media Marketing for a DJ Company

🛠️ New Leads

👍 IG Followers

⬆️ Engagement

Knowing that Rich would be entering a competitive market, we decided that acquiring an Instagram account with an existing following would be better than building a new audience from scratch. The authority of the account would also help make up for the lack of reputation all new businesses face during startup.

Acquire & rebrand an existing DJ niche account.

Regularly interact with accounts within the industry.

Post content from weddings & ads.

Network with other accounts of influence.

Facebook and Instagram Ads for a DJ Company

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Google Ads Campaign for a DJ Company

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Content Marketing for a DJ Company

Knowing Rich had a lot of web traffic opportunities, we decided a strong blog presence would create an excellent foundation for Search Engine Optimization. After doing some keyword research on the industry, we build a plan to release content based off the most common questions his potential customers have when shopping for his services.

Average Cost of a Wedding DJ

Your wedding will be one of the biggest and most important events of your life, which is why selecting the right professional…

Common Wedding DJ Packages

There are dozens of ways to package together Wedding DJ Services and their popular add-ons, so let’s have…

Find the Perfect Wedding DJ

Depending on where you live, you may be inundated with wedding DJ choices, or struggling to find a professional who…

Ultimate Guide – PDF Guide Lead Magnet

Since Rich was starting to accumulate some high-value content on his blog, we decided that piecing the posts together into an “Ultimate Guide to Hiring a Wedding DJ” which we could turn into a Lead Magnet. We use Lead Magnets to “attract” potential leads and capture their contact information in exchange for high-value content.

Since Rich wanted this to be a large PDF Guide, we decided to use our favourite design tool; Canva! We used Canva to convert all of his blog posts into a fluid PDF Guide that became the focus for new leads on his site.

Aside from turning the blog posts into a guide, the entire process also helped to improve the quality and content of the blog posts themselves, which will pay dividends over the course of the business lifespan.

SEO for a Local DJ Company

Knowing Rich had a lot of web traffic opportunities, we decided a strong blog presence would create an excellent foundation for Search Engine Optimization. After doing some keyword research on the industry, we build a plan to release content based off the most common questions his potential customers have when shopping for his services.

Keyword Research

After analyzing the most common keywords for a local DJ company in Toronto, we created a list of the best keyword opportunities and established a campaign to generate content that would help us capture those keyword positions. We began integrating these keywords into content and have seen a slow and steady rise in rankings.

To be continued…

The journey for Legendary Sound has just begun, and most of the marketing services we are providing are still in the early stages. We will continue to update this post with the progress Legendary Sound follows over the next few years.

Your business growth can’t wait. Book a free consult with one of our Digital Experts today.

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Digital Marketing Services for Wedding Businesses