The initial step in increasing a website's prominence and search engine ranking is the Search Engine Optimization 1.0 module. This module's key goals include campaign setup, competitor analysis, and SEO research, all of which are crucial for any SEO campaign to be successful. You can use this module to learn how your website is currently performing and to pinpoint important areas on your website that need development. Our team will conduct an in-depth analysis of your website's content to identify any issues that may be impacting your search engine rankings. We will also evaluate the websites of your competitors to identify their strengths and weaknesses. Part of this process also includes intensive keyword research to find the keywords with the biggest search volume and greatest relevance to your company.
- Website content audit: This includes an in-depth analysis of your website's content, identifying any issues that may be affecting your search engine rankings and making recommendations for improvements.
- SEO competitor analysis: We will research your top competitors and analyze their search engine strategies to identify best practices and opportunities for improvement.
- Keyword research: We will conduct keyword research to identify the most relevant and high-performing keywords for your industry and target audience, which will inform the content strategy of your website.
- Setup Google Search Console & Google Analytics: Setting up Google Search Console and Google Analytics will allow you to track and analyze your website's search engine performance and make data-driven decisions to improve your search engine visibility.
- Setup SEO website plugin: An SEO plugin for your website helps you optimize your content for search engines and monitor your rankings.
- Local Search Grid: We will create a local search grid to help your website rank higher in local search results, by including location-specific keywords and information.
- Rank Analysis: A rank analysis will be performed to track the progress of your website's search engine rankings and identify any areas that may need further optimization.
Why is it important to invest in SEO research before beginning your campaign?
Investing in campaign setup, competitor analysis and SEO research for your website can help you optimize your digital marketing efforts, gain a competitive edge, and improve your search engine rankings. SEO Campaign setup ensures that your marketing efforts are properly planned, organized and executed. Competitor analysis will give you an understanding of what your competitors are doing, what is working for them and what areas they are falling short, which can help you identify opportunities to differentiate your business and gain a competitive edge. While SEO research will help you identify the most effective keywords and phrases to target, understand how your website is currently performing in search results, and identify any technical issues that may be hindering your search engine rankings. By investing in the Search Engine Optimization 1.0 module, you will be able to create a solid digital marketing strategy and increase overall awareness of your products, services or business, which can convert into new prospects or sales.
The final deliverables of this module are several in-depth reports on your current SEO rankings, competitor rankings, and a list of keywords we will want to focus your seo campaign efforts on. It also includes the setup of the software and plugins necessary to manage your SEO campaign.
An existing website is required for this module
There are no prerequisites for this module.