Brand Identity Design

Take your branding to the next level with Grapevine’s flexible suite of brand identity design services created to help your business stand out!

Branding Services

Build a brand that will never be forgotten.

A powerful brand is exactly what your business needs to get those customers coming back for more, telling their friends and leaving you excellent customer reviews.

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What Is Brand Identity Development?

Branding is the collection of elements used by a company to portray the characteristics of a product or service. It typically consists of name, logo, fonts, graphics, colours and similar design elements, however, on a larger scale branding often involves deep market research, consumer profiles, and cultural development.

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Why is Branding Important?

Branding is important in order to help your potential customers distinguish your product or service from your competitors. It’s the gateway to creating a loyal customer base. Good branding will create reliable consumer relationships, expand and protect market-share, and create a buzz around your company.

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Who Needs Branding?

Anyone who would benefit from standing out from their competition, whether an individual (e.g. an actor, speaker, athlete) or an entity (e.g. a business or charity). There is no need to wait to get started on your brand development strategy with the availability of free tools and information about brand identity design, 

Branding Services

Brand Identity Design Services

These tried and true web development services are the cornerstone of almost every digital marketing strategy no matter your business size.

Brand Strategy

Develop a scalable strategy to excel at branding.

Identity Development

Dive deep into your culture, market and customers.

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Brand Positioning

Outrank your competitors through strategic campaigns.

Full Rebrand

Make the change with a complete overhaul of your brand.

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Logo Design

Get a logo that defines your brand with expert clarity.

Brand Design Guide

A reference guide to help keep your growing brand unified.

Flyer Brochure Design

We can create beautiful custom designs for any handouts.

Package Design

End-to-end product & package design options.

Branding Process

Our Methodology

Give your brand the boost it needs with a quality designed website by Grapevine Media.

Let’s start by discussing your business in detail, your goals, inspirations and any brand concepts you have so far. We will do an audit of your existing brand elements and develop a strategy for moving forward.

Next, we conduct research on your industry and competitors, determine brand position and reception, and look at any brand opportunities.

Next, we put pen to paper and begin drafting concepts for your logo, fonts, icons and any other brand elements required. 

Finally, we deliver a powerful brand guide to help you and your company remain on brand even as it scales and grows.

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Discovery & Strategy

  • Onboarding and Discovery Call
  • Strategy Discussion
  • Brand Strategy
  • Brand Audit

02.

Brand Development

  • Industry Research
  • Consumer Analysis
  • Brand Positioning

03.

Brand Design

  • Font Design
  • Colour Palette
  • Logo Mockups

04.

Brand Delivery

  • Logo Finalization
  • Font and Colour Palette
  • Brand Design Guide

Country Music Star Tebey Shines on Instagram

Tebey is a Canadian country music singer and songwriter signed to Warner Music in Nashville. He is best known for some of his hit country singles such as “Denim on Denim” and “Who’s Gonna Love You.” He’s also known for writing songs for artists such as One Direction, Flo Rida, Fifth Harmony and more!

Auto Mechanic Launches New Brand

Meet SOPIC. Website Design Case Study for Auto Mechanic.South Pickering Auto & Tire is an auto-mechanic shop located in south Pickering, Ontario. Like many professional automotive mechanics, SOPIC had done just fine without a website for many years. But when it...

Voice Actor Becomes a Hero

Mike Cosh is a voice actor, comedian, and animator based out of Toronto. Over the years, Mike has lent his voice talents to hundreds of projects, been a background actor in many feature films and lately has taken to fine-tuning his skills as an animator.

Wedding DJ Startup Launches

Meet Rich. Business Development Case Study for Wedding DJ Company.Richard Cosh is an electrician, entrepreneur and DJ from Toronto, Canada. While working in the trades, Rich had been building his DJ career on the side before deciding to launch his own Wedding DJ...

Catering Company Goes Digital

Meet Miguel. Website Design Case Study for a Catering Company.South Pickering Auto & Tire is an auto-mechanic shop located in south Pickering, Ontario. Like many professional automotive mechanics, SOPIC had done just fine without a website for many years. But when...

DJ Company Gets Digital Overhaul

Meet Shawn. Digital Marketing Case Study for Wedding DJ Company.When Shawn first launched his DJ Company back in 2012, he worked with a close friend to put together a logo and simple website using Adobe Flash. As the internet continued to progress, flash-based...

Customer Reviews

Hear from real people who have experienced our brand identity development services

Miguel E

Grapevine Media helped our elite catering business us to create a logo, build our website and consulted with us to help discover the best solutions for our staffing, invoicing and recruiting systems.

Michael C

I’ve worked with Grapevine on many projects, including the development of my website and brand. They made the whole process really easy, I would highly recommend them for your next project.

Branding Resources

Brand Development Knowledge Base

We don’t do just the work, we teach you how to do it too. We partner with you to help your business keep growing, even after our work together is complete.

Basics of Brand Development

View a variety of introductory lessons on brand development to better understand the services we offer.

Key Terms Glossary

Look up our definitions of key terminology used in the world of digital marketing.

How much does creating a new brand cost?

There are many different brand design packages that include a large variety of options. Your budget for branding will depend on if you need a new logo design, website update, merchandise design or other brand needs. Some of our branding packages include the development mission or vision statement, brand story and copywriting to keep your branding consistent across all of your digital and communication platforms. Typically, brand development can range between $1,000 and $10,000 for a full-service package.

How long does it take to build a new brand?

Most brand development projects will take 1-2 months. Some project types can be completed within a week or less, while others may take more time to introduce your new brand to all of your digital and communication channels. 

How do I create a brand strategy?

 Your brand strategy will depend on your goals, your industry, your budget and other related factors. A great strategy is to start with determining your brand’s mission, vision, business goals and audience. Schedule a call with a Grapevine Media’s brand identity and digital marketing consultants to learn more.

What does brand development include?

Brand development typically includes the initial design and creation of your new look, and in some cases, can include additional brand implementation tactics such as website design, copywriting and swag or merchandise design.

Digital Marketing Blog

Learn about website development strategy from the blog

These campaign combine our core services into highly organized marketing campaigns that are guaranteed to generate meaningful results for your business.

The Ultimate Guide to Wedding Vendor Marketing

A wedding is perhaps the biggest event in a person’s life. As such, it is not a surprise that couples want their wedding to be as perfect as possible. Many factors go into making a wedding perfect – the wedding vendors, timely delivery of products, and quality service...

Country Music Star Tebey Shines on Instagram

Country Music Star Tebey Shines on Instagram

Tebey is a Canadian country music singer and songwriter signed to Warner Music in Nashville. He is best known for some of his hit country singles such as “Denim on Denim” and “Who’s Gonna Love You.” He’s also known for writing songs for artists such as One Direction, Flo Rida, Fifth Harmony and more!

Auto Mechanic Launches New Brand

Auto Mechanic Launches New Brand

Meet SOPIC. Website Design Case Study for Auto Mechanic.South Pickering Auto & Tire is an auto-mechanic shop located in south Pickering, Ontario. Like many professional automotive mechanics, SOPIC had done just fine without a website for many years. But when it...