Content Marketing

Create engaging content that can be used to drive traffic and engagement to your website, blog or social media.

Content Marketing

Design and market exceptional content.

A highly-organized content marketing campaign will help your business to generate organic search traffic and drive user engagement throughout your brand.

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What Is Content Marketing?

Content marketing is the process of designing and delivering content that has been optimized for success on a specific platform. This form of marketing is used on blogs or social media in order to generate interest and engagement in a business or brand.

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Is Content Marketing Effective?

Content marketing is an incredibly effective long-term strategy for building organic search traffic, increasing customer engagement as well as creating value for your audience. 

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Who Needs Content Marketing?

Anybody who is building a business or brand that has the potential to benefit from the additional exposure, or the desire to provide valuable content on a given topic of interest. Content marketing is an effective long-term strategy to build an active and engaged audience.

Content Services

Content Marketing Services

These tried and true content marketing services are perfect for any business or brand looking to develop engaging content.

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Content Creation

Develop content specific to your platform of choice.

Graphic Design

Get the perfect graphics for your content campaign.

Content Campaign

Market a specific piece of content to a larger audience.

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SEO Content

Capture organic search traffic with quality SEO content.

Social Media Content

Have content designed on your favourite social media.

Copywriting

Get excellent copy written by a professional wordsmith.

Article Writing

Well-written content for your website or blog.

Infographic Design

Create infographics that drive customer engagement.

Content Marketing

Our Methodology

High-quality content that has been engineered for success with a specific audience.

First, we want to dive deep into your business industry and generate a picture of what successful content marketing looks like in your niche. We evaluate your existing approach and develop a long-term strategy.

Next, we begin to build the framework for the content by brainstorming ideas, performing research on content keywords, and analyzing your target audience insights.

Now we can begin to assemble the content, writing the copy and arranging any graphic design elements required for the content. At this stage, we do our best to build the marketing into the content itself by making it relevant and shareable.

Finally, we publish your content and perform all post-publishing tasks to help increase the engagement of your content over time, as well as to analyze, report on, and optimize your content.

01.

Discovery

  • Onboarding and Discovery Call
  • Strategy Discussion
  • Content Audit

02.

Development

  • Content Brainstorm
  • Keyword Research
  • Audience Analysis

03.

Design

  • Graphic Design
  • Copywriting
  • Marketing Design

04.

Deliver

  • Content Publishing
  • Post-publication Marketing
  • Analytics Reporting

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Auto Mechanic Launches New Brand

Meet SOPIC. Website Design Case Study for Auto Mechanic.South Pickering Auto & Tire is an auto-mechanic shop located in south Pickering, Ontario. Like many professional automotive mechanics, SOPIC had done just fine without a website for many years. But when it...

Voice Actor Becomes a Hero

Mike Cosh is a voice actor, comedian, and animator based out of Toronto. Over the years, Mike has lent his voice talents to hundreds of projects, been a background actor in many feature films and lately has taken to fine-tuning his skills as an animator.

Wedding DJ Startup Launches

Meet Rich. Business Development Case Study for Wedding DJ Company.Richard Cosh is an electrician, entrepreneur and DJ from Toronto, Canada. While working in the trades, Rich had been building his DJ career on the side before deciding to launch his own Wedding DJ...

Catering Company Goes Digital

Meet Miguel. Website Design Case Study for a Catering Company.South Pickering Auto & Tire is an auto-mechanic shop located in south Pickering, Ontario. Like many professional automotive mechanics, SOPIC had done just fine without a website for many years. But when...

DJ Company Gets Digital Overhaul

Meet Shawn. Digital Marketing Case Study for Wedding DJ Company.When Shawn first launched his DJ Company back in 2012, he worked with a close friend to put together a logo and simple website using Adobe Flash. As the internet continued to progress, flash-based...

Customer Reviews

Hear from real people who have experienced our digital marketing services.

Miguel E

Grapevine Media helped our elite catering business us to create a logo, build our website and consulted with us to help discover the best solutions for our staffing, invoicing and recruiting systems.

Michael C

I’ve worked with Grapevine on many projects, including the development of my website and brand. They made the whole process really easy, I would highly recommend them for your next project.

Marketing Resources

Content Marketing Knowledge Base

Years of experience has allowed us to accrue knowledge which we pass down to our clients.

Basics of Content Marketing

View a variety of introductory lessons on content marketing to better understand the services we offer.

Key Terms Glossary

Look up our definitions of key terminology used in the world of content marketing.

How much does a content marketing cost?

Content marketing typically consists of research, development, design and promotion, all of which fluctuate greatly in price depending on the size and needs of the business. Small to medium size businesses regularly spend $2000 to $10,000 per month creating and promoting content.

What does content marketing include?

Content marketing typically consists of research, development, design and promotion of content for a specific platform. It can include elements such as written copy, images, video and other graphic elements.

How long does it take to see results from content marketing?

Almost immediately after publishing. Many approaches to content marketing will involve active marketing of said content from the moment of publishing.

How effective is content marketing?

Content marketing is one of the most effective long-term strategies for building an active and engaged audience for your business or brand.

How does content marketing work?

Content marketing combines the power of multiple marketing strategies and technologies to develop creative and engaging content that will resonate with a specific audience.

Digital Marketing Blog

Learn about website development strategy from the blog

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