Google Ads Module 1.0

Google Ads Module 1.0 is designed for businesses venturing into Google Ads for the first time. This module covers everything from initial account setup to ad campaign creation and ensures all necessary tools—like Google Analytics and Tag Manager—are correctly configured. We don’t just create campaigns; we build a strategic foundation to set your ads up for success from the very start.

Main Tasks:

• Initial ad account setup
• Configure Google Analytics & Tag Manager
• Ad campaign creation
• Create initial ads & ad sets
• Build keyword lists for each ad set
• Create targeting and demographic details

Initial Google Ads Account Setup: We’ll guide you through creating and configuring your first Google Ads account, ensuring that everything is properly set up, including billing, permissions, and linking with other essential tools.

Configure Google Analytics & Tag Manager: Accurate tracking is key to a successful campaign. We’ll configure both Google Analytics and Google Tag Manager to ensure your campaigns can be tracked, optimized, and adjusted for the best possible ROI.

Ad Campaign Creation: Once the account is set up, we’ll create your first ad campaign, carefully structuring it for optimal performance. This includes campaign objectives, budget setup, and overall ad structure.

Create Initial Ads & Ad Sets: We’ll develop 3-5 different ad sets to appeal to your different audiences or to showcase specific products/services. Each headset will contain a professionally designed ad with a variety of different headlines, descriptions, and assets to help improve its ad score.

Build Keyword Lists for Each Ad Set: Keywords are the heart of any Google Ads campaign. We’ll research and compile effective keyword lists for each ad set, ensuring your ads are targeting the right searches. These will include short-tail, long-tail, and negative keywords to maximize efficiency.

Create Targeting and Demographic Details: We’ll create detailed targeting and demographic settings to ensure your ads are being shown to the right audience based on age, location, interests, and other crucial factors.

Deliverables:
A fully configured Google Ads account
One campaign with multiple ad sets ready to launch
Keyword lists tailored to your business
Analytics & Tag Manager setup for precise tracking

Requirements:
A Google Business Profile (optional but highly recommended for local businesses)
Access to your website’s backend to integrate Google Analytics & Tag Manager

Prerequisites:
No prerequisites—this module is designed for first-time Google Ads users.

With Google Ads Module 1.0, we help you hit the ground running by setting up your ads and analytics the right way from day one. With a campaign tailored to your business and strategic keyword targeting, you’ll start seeing results quickly and build momentum for long-term growth.