Now that we had an idea of the brand direction, we could begin building the website. Since Rich was looking for a highly scalable solution, we chose WordPress as the platform to build on. We started small with a single landing page to capture leads and slowly developed a page of each of his main service types.

Once his website was big enough to cover the main details of his business, we began to work on the UX/UI and began mapping visitor journeys to improve the experience of using the website to get a quote. Finally, to complete the next stage of his site, we began to create resources and blog articles that would help people to hire a Wedding DJ. Over time we assembled these blog posts into a PDF Guide which would help us to capture leads on the website.