Meet Shawn.
Digital Marketing Case Study for Wedding DJ Company.
When Shawn first launched his DJ Company back in 2012, he worked with a close friend to put together a logo and simple website using Adobe Flash. As the internet continued to progress, flash-based websites began to crash, and before he knew it, his site was gone. It was time for a change, and that’s when we reached out to help.
Customer Reviews
%
Audience Growth
Meet Shawn.
When Shawn first launched his DJ Company back in 2012, he worked with a close friend to put together a logo and simple website using Adobe Flash. As the internet continued to progress, flash-based websites began to crash, and before he knew it, his site was gone. It was time for a change, and that’s when we reached out to help.
Customer Reviews
New Views
DJ Company Gets Digital Overhaul
After spending a couple of days brainstorming some ideas together, we collaborated with Shawn on a 13-page report full of strategies for marketing/branding, accounting/finances, technology, website and several others ideas that would be simple for Shawn to implement into his business.
We went through all of the ideas in the report and prioritized all of them based on how quickly they can be implemented, and how urgently they needed to be done. Now that we had a good list of possible solutions and strategies and a clear idea of how to carry them out, it was time to get started.
Opportunities We Discovered
- Flash website not loading correctly
- Lack of HD content for a new website
- Wedding packages PDF was outdated
Business Plan for a DJ Company
Business Plan
After spending a couple of days brainstorming some ideas together, we collaborated with Shawn on a 13-page document full of strategies for marketing, accounting, technology, website and many other ideas that would be easy for Shawn to implement into his business.
Website Design & Development for a DJ Company
Since Shawn’s website was not loading on most mobile phones, there was a good chance he was missing out on a lot of leads coming through his website. We developed Shawn a mobile-first responsive website that would be catered to his core client niche – weddings.
The trouble was that many wedding brand websites didn’t have the same flare that Shawn brought to his company, so we decided to spice up the traditional wedding themes by focusing on the music and dancing that were a huge part of his client’s experience.
When it came to closing deals, Shawn had a simple but effective sales funnel; a quick phone call to introduce himself and his services, followed by an in-person meeting where Shawn could close the deal. We wanted to leverage the simplicity of his funnel by driving all website visitors to a contact form that will automatically qualify the lead so that Shawn can get them on the phone as quickly as possible.
Branding for a DJ Company
Promo Video
Having no HD content is a problem many small business owners face when building a modern website that has full-width images. To solve this problem, we organized a combination photo & video shoot at one of Shawn’s events in downtown Toronto.
Animated Logo
Shawn was looking for a way to introduce his brand into his video content, so we worked with him to develop this exciting logo animation that would prelude his video content.
Package Flyer Design
Shawn already had a great logo, but the flyers he was handing out at wedding shows and events had been built quickly using a Word Processor. Although the flyers served the purpose, they were lacking the design and care put into the other aspects of his business. It was time to bring this up to speed and refresh his paper marketing materials.
SEO for a Local DJ Company
Knowing that a local business such as Shawn’s can benefit greatly from even a little bit of SEO, we sat down with Shawn to discuss some keyword ranking opportunities.
Keyword Research
After our initial keyword analysis, we created a list of the best keyword opportunities and began integrating these keywords into Shawn’s content. Since he did not want to create a blog, we focused on optimizing his page content for search.
