Meet Rich.

Business Development Case Study for Wedding DJ Company.

Richard Cosh is an electrician, entrepreneur and DJ from Toronto, Canada. While working in the trades, Rich had been building his DJ career on the side before deciding to launch his own Wedding DJ Company. Without the time to do everything on his own, Rich turned to his expert team at Grapevine Media to develop his new business.

Customer Reviews

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Audience Growth

*The owner of this business is also co-owner of Grapevine Media

Meet Rich.

Richard Cosh is an electrician, entrepreneur and DJ from Toronto, Canada. While working in the trades, Rich had been building his DJ career on the side before deciding to launch his own Wedding DJ Company. Without the time to do everything on his own, Rich turned to his expert team at Grapevine Media to develop his new business.

Customer Reviews

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More Leads

Wedding DJ Startup Launches

Richard Cosh is a serial entrepreneur from Toronto, Canada who has built a reputation as a skilled tradesman and a successful digital marketer. While working in the trades, Rich had been building his career as a freelance DJ for several years before he decided to launch his very own company.

Already knowing how much work is required to launch a business, Rich turned to his expert team at Grapevine Media for support with the business and brand development. Together they evaluated the current state of the wedding & DJ industries and put together a plan that would turn Legendary Sound from DJ Startup to Agency Powerhouse.

Opportunities We Discovered

  1. A good website could attract a lot of traffic
  2. Reviews are critical for local businesses
  3. Content for a DJ company would be easy

Branding & Logo Design for a DJ Company

Logo Mockup

Working with the Grapevine team, we assembled a few basic logo concepts until we came across something we liked. Then we took the basic concept and brought life using our favorite design tool; Canva.

Brand Palette Design

Working with the Grapevine team, we assembled a few basic logo concepts until we came across something we liked. Then we took the basic concept and brought life to it through the development of a colour palette and company font.

Website Design & Development for a DJ Company

Now that we had an idea of the brand direction, we could begin building the website. Since Rich was looking for a highly scalable solution, we chose WordPress as the platform to build on. We started small with a single landing page to capture leads and slowly developed a page of each of his main service types. Once his website was big enough to cover the main details of his business, we began to work on the UX/UI and began mapping visitor journeys to improve the experience of using the website to get a quote. Finally, to complete the next stage of his site, we began to create resources and blog articles that would help people to hire a Wedding DJ. Over time we assembled these blog posts into a PDF Guide which would help us to capture leads on the website.

Social Media Marketing for a DJ Company

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🛠️ New Leads

👍 IG Followers

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⬆️ Engagement

Knowing that Rich would be entering a competitive market, we decided that acquiring an Instagram account with an existing following would be better than building a new audience from scratch. The authority of the account would also help make up for the lack of reputation all new businesses face during startup.
  1. Acquire & rebrand an existing DJ niche account.
  2. Regularly interact with accounts within the industry.
  3. Post content from weddings & ads.
  4. Network with other accounts of influence.

Content Marketing

Knowing Rich had a lot of web traffic opportunities, we decided a strong blog presence would create an excellent foundation for Search Engine Optimization. After doing some keyword research on the industry, we build a plan to release content based off the most common questions his potential customers have when shopping for his services.

Average Cost of a Wedding DJ

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Common Wedding DJ Packages

What Is Included In Wedding DJ Packages? There are dozens of ways to package together Wedding DJ Services and their popular add-ons, so let’s have a look at some of the most popular types of Wedding DJ Packages, and what they may or may not include. Here is a list of…

Find the Perfect Wedding DJ

Depending on where you live, you may be inundated with wedding DJ choices, or struggling to find a professional who can get the job done. Either way, you’re going to want to make a shortlist of available DJ’s who fit within your budget, before you start to interview and narrow your selection…

PDF Guide Lead Magnet

Since Rich was starting to accumulate some high-value content on his blog, we decided that piecing the posts together into an “Ultimate Guide to Hiring a Wedding DJ” which we could turn into a Lead Magnet. We use Lead Magnets to “attract” potential leads and capture their contact information in exchange for high-value content.

Since Rich wanted this to be a large PDF Guide, we decided to use our favourite design tool; Canva! We used Canva to convert all of his blog posts into a fluid PDF Guide that became the focus for new leads on his site.

Aside from turning the blog posts into a guide, the entire process also helped to improve the quality and content of the blog posts themselves, which will pay dividends over the course of the business lifespan.

SEO for a Local DJ Company

Knowing Rich had a lot of web traffic opportunities, we decided a strong blog presence would create an excellent foundation for Search Engine Optimization. After doing some keyword research on the industry, we build a plan to release content based off the most common questions his potential customers have when shopping for his services.

Keyword Research

After analyzing the most common keywords for a local DJ company in Toronto, we created a list of the best keyword opportunities and established a campaign to generate content that would help us capture those keyword positions. We began integrating these keywords into content and have seen a slow and steady rise in rankings.

To be continued…

The journey for Legendary Sound has just begun, and most of the marketing services we are providing are still in the early stages. We will continue to update this post with the progress Legendary Sound follows over the next few years.